Direct Financial Solutions™ is actively involved in many facets of the underbanked financial market.

CASH CENTRAL: Cash Central® is a qualified short-term loan facilitator serving the financial needs of online customers with a staff that pioneered online payday lending and has over 25 years of combined payday lending experience. Cash Central® continues to pioneer short-term lending on the Internet and continues to set the pace as the industry leader with innovation and an honest, ethical, customer-first lending philosophy.

Legally registered and licensed by state, Cash Central's approach to serving customer needs is different -- meaning personal, trusted, simple and private online transactions.